The Fear of Selling Is Really Just the Fear of Rejection
Most business owners don’t have a sales problem. They have a rejection problem. They hate picking up the phone. They delay sending the follow-up. They soften their pitch until it…
Read more
You’re Spending Money on Ads When You Have Free Marketing Sitting Idle
Most businesses I talk to are paying for attention they could be earning for free. They’re running Google Ads, boosting Facebook posts, maybe even paying someone to manage social media.…
Read more
The One Question That Turns a “Maybe” Into a “Yes”
Most salespeople push when they should pull. They pile on features. They throw in a discount. They ask "so are you ready to move forward?" for the third time and…
Read more
You Don’t Need Another Yes Man. You Need a Sparring Partner.
Some business owners are surrounded by people who agree with them. Staff who nod along. Vendors who tell you what you want to hear. A network that validates your instincts…
Read more
Before You Post That Job Listing, Read This
The moment a business owner gets overwhelmed, the reflex is the same. "I need to hire someone." It feels like a logical solution. You are drowning in tasks. More hands…
Read more
The CEO Who Knows Everything Is the Most Dangerous Person in the Room
There's a version of the CEO that shows up in movies a lot. Confident. Quick with an answer. Never caught off guard. Always the smartest one in the room. Real…
Read more
Would You Choose You?
Go look up your business on Google right now. Not to check your website. Not your hours or your address. Look at your reviews. How many do you have? When…
Read more
Nobody Buys a Jacket for the Zipper
Years ago, when I owned an outdoor store, a North Face sales rep came in to run a sales clinic for my team. He held up a Gore-Tex jacket and…
Read more
You Know You Should Be Using AI. That Guilt Is Part of the Problem.
There's a feeling a lot of business owners carry right now that nobody talks about. It's not confusion about what AI is. It's not even disagreement that it matters. It's…
Read more
Your Phone Just Cost You a Customer
I call businesses for a living. Not to sell them something right away. Just to connect, start a conversation, see if there's a fit. It's part of what I do.…
Read more